Big Data, Big Expectations

Big Data, Big Expectations

Does a culture of universal data exacerbate disparities?

According to cab drivers who have been fired from taxi app Uber because of bad reviews, universal data is unfair. Tech writer Om Malik describes this as the danger of “data Darwinism”. In a world where people’s livelihoods are increasingly dependent on peer rating systems, we need to guard against unfair selectivity. As Crawford observed, what if a whole data subset (read: group of people) goes unseen by the system?

With Big Data, the future will belong to those who can show depth. Whether in medical research, sport, or entertainment, the question we now face is how to personalise data to better serve humanity.

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