Amsteel Pause Experience


This installation aims to encourage people to take a break and allow them to enjoy analog commodities, a feat which seems quite impossible in this fast paced, tech-driven world.

“The test begins with the push of a red button. This sets off a bell that marks the start of a timer on a vintage car speedometer–set for 180 seconds, during which the user must take position in front of the installation and remain completely still. Any movement will cause the motion sensor to restart the timer. After successfully remaining inactive for the three minutes, the user is rewarded for their zero-tasking obedience with an Amstel beer.”